From the team that deployed the three largest mobile commerce initiatives in the U.S., CARDFREE™ offers merchants a one-stop solution to mobilize and enhance the customer experience for maximum ROI. Sharing a track record of bringing innovative solutions to market, our team has a unique 360-degree perspective coming from large merchants, mobile, financial services and payments.
CARDFREE™ offers complete, integrated solutions for merchants from mobile and online through POS. With the ability to leverage existing integrations into most major POS systems and deep data analytics, our end-to end capabilities give merchants unparalleled visibility into their customer base. We are a white-label partner working behind merchant brands, providing tools that drive incremental visits, larger ticket size, tender preference and more meaningful engagement with consumers.
CARDFREE™ is headquartered in San Francisco.
Jon Squire has more than 19 years of business, marketing and product development experience in financial services and emerging technologies. Most recently, Jon was CMO of CorFire, SK C&C's global mCommerce headquarters where he led the deployment of Dunkin' Donuts Mobile. He was also SVP of Mobile Payments at mFoundry where he spearheaded the Starbucks Card Mobile team and helped create the first mobile wallet initiatives in the U.S. with retailers, carriers and financial institutions. Between his work at CorFire and mFoundry, Jon has been involved in the two largest mobile payments programs in the nation.
Jon has consistently driven innovation and created world-class product offerings in new categories. He launched the first national mobile P2P offering in partnership with Sprint and PayPal and is well known for his leading edge work with NFC, barcode and alternative technologies that integrate with the point of sale. Earlier in his career, he also led mobile/e-commerce payment initiatives for Wells Fargo and ran E*TRADE Advisory Services.
Diane is a marketing executive with over 17 years of experience building product and corporate brands. She has worked at top advertising agencies including Ogilvy & Mather and Saatchi & Saatchi and also managed the brand strategy department at Interbrand San Francisco, one of the largest brand consultancies in the world.
Diane brings expertise in financial services, mobile and retail. As one of the original members of the management team at mFoundry, Diane led all marketing efforts helping the company establish leadership in the mobile banking space. She also worked at Visa USA and on various retail accounts during her tenure at Saatchi & Ogilvy.
Yu brings over 18 years of technological leadership experience in which he has driven project visions and architected the development and deployment of various industry leading technologies to maximize market impact and customer satisfaction. Most recently, Yu was a founding member and SVP at Tangerine where he pioneered the execution of building an integrated ordering, payment and entertainment solution for restaurants which led to both improved customer experience and increased revenues.
Yu also brings experience from Nuova Systems and Cisco Systems where he was Senior Technical Leader and Architect and led his teams to develop the industry's first technology automatic failover product for aggregated, converged and virtualized network interfaces. Additionally, Yu developed multiple IPs and Java programs at Cisco which are used by a wide range of networking products.
Chuck brings 15 + years of successful product innovation experience in US and global markets. Heralded as a mobile payments innovator, Chuck designed, developed and launched the largest mobile payment system in the US from idea to beta to 10,000+ stores while at Starbucks. Prior to launching Starbucks Mobile, Chuck developed and led the innovation strategy for the $1.5 B Starbucks Card program and ran the Global Card program, which deployed in Hong Kong, Mexico, UK and Ireland.
Chuck has also worked at Visa, FedEx and most recently at GoPago, a mobile commerce start-up where he was Head of Consumer Products. Chuck is skilled at turning strategy into products that exceed customer expectation, meet financial targets, enhance in store operations and offer intuitive value to the customer resulting in adoption.
Jim brings over 14 years of technology experience with an expertise in building disruptive, innovative software solutions to market. He has worked on large scale projects for top merchants while at stored value/prepaid leader, InComm and has financial services experience from Intuit. Prior to CARDFREE™, Jim led development and technology at Revionics, an end-to-end merchandise solution for merchants where he worked on offers, loyalty, social commerce and data.
Why it's Fierce: Mobile payment providers get a lot of hype, whether it's Isis, Square or Google Wallet, but each of those solutions is siloed within its own ecosystem to a certain extent. CardFree™ wants to make mobile payments and commerce work from a more agnostic direction.
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"The rapidly emerging market of mobile payment systems is impacted by the absence of an integrated platform for merchant commerce and value added feature sets…Unlike competing solutions that are limited by integration challenges, CARDFREE™ serves as a "one stop" technology platform for capabilities such as mobile payment system, loyalty system, channel partnering systems and analytical systems. This gives CARDFREE™ the competitive edge over other available solutions.
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